Even in the face of economic downturn, the ceiling for luxury foods in India continues to rise, e.g., while a liquor brand readies to launch a Rs.20 lakh (US $ 40,000) per bottle whisky in Delhi, local vegetable sellers continue to find buyers for guchchi (a rare mushroom) that comes for Rs.19,000/- (US $ 380) a kg. And the same is true for opticals and other eye- and hearing-care products.
At the time of my 2005 visit to International Optical Fair Tokyo, one exhibitor remarked, “we make expenstive frames, and India is hardly the market for these”, to which I replied, “India houses the poorest of the poor as also richest of the rich people”.
Optometry Today quarterly journal is currently accepting advertisements for its June 2008 issue under “1+1” offer, whereby the ad will be repeated free in September 2009 issue. Advertising on special positions like `Centre-spead’ and `Cover’ pages is booked on first-come-first-served basis, and details of advertising can be requested from
And although deadline to receive material is 31st May 2009, the earlier the space is booked the better.
Optometry Today, the official organ of Eye Care India, has been in publication since 1970.
Dr. Narendra Kumar
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