Thursday, October 1, 2009

`Babloo…’ eye care publication


Addressing the eye-care issue to a young child in a simple, amusing but factual style, which children find both fun and reassuring, is the core idea behind the small, illustrated booklet `Babloo goes for an eye-test’ – authored by Dr. Narendra Kumar and published by Optometry Today for the charitable trust Eye Care India.

Besides being a maiden effort in writing for children on eye-care, the purpose is to create the much-needed eye-care awareness. And the highlighted areas include School, Cricket, T.V., Animal welfare, Veterinary doctor, Pharmaceutical drops, Eye doctor (Optometrist-Ophthalmologist), Battery torch, Retinoscope, Ophthalmoscope, Distant vision test types, Spectacle frame, and Plastic ophthalmic lenses.

To promote the concept of basic eye-care, the booklet is intended to be subscribed by nursery and primary school libraries as well by eye care professionals for their reception areas. It has been acclaimed both in India and in overseas countries, and was recently featured in the widely-read Italian optical magazine Vedere International, May 2009 issue. And will soon be available for “free” download on the website http://optometrytoday.org

Dr. Narendra Kumar